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About Me


University of Ghana Business School 2022

MA Marketing Strategy

University of Professional Studies, Accra 2014

BSc in Marketing

Work & Experience

Finance Mobile Ghana 04/11/2022

Head of Products

Finance Mobile is a Ghanaian FinTech firm providing a modern financial platform for Africa's internet economy in payment, lending, wealth management, eCommerce, and education. The vision is to give everyone in Africa innovative financial opportunities.• Collaboratively developed data-driven tools that gathered product insights and customer feedback to enable teams to make effective strategic decisions. • Participated in Stanford seed T2 transformation sessions and drafted a document that summarized the bottlenecks that stalled the operations in the E-commerce value chain end to end and proffered solutions to them. • Contributed to the strategic growth plan for the start-up to streamline operational blueprints and roadmap to market doubled efficiency and shorten decision-making time. • Performing pricing and influenced subscription plans that increased sales by 30% • Trained customer support teams to handle feedback and escalate queries to the appropriate quarters and this reduced customer complaints significantly by 35% • Developed Go-To-Market strategy(Product Releases notes, Press releases, Newsletters and Copywriting), increasing the visibility of our products to stakeholders and users by 40% • Identify issues, roadblocks, and opportunities by engaging regularly with users which translated into user insights and data for prioritization in an agile environment. • Initiated a support system to handle support tickets that increased our customer service response rate by 50% • Helped make engineering trade-off decisions that ensured a standardized approach to development processes leading to faster shipping of products. • Manage all client, vendor, and stakeholder relationships, enterprise solutions, negotiating terms, scope and timelines.

Onavue Incorporated 01/15/2021 - 04/12/2022

Product Manager

• Performed and organised successful product demonstrations for customers and partners. • Prioritized requirements appropriately to ensure alignment with success metrics and effectively communicates prioritization to business and engineering teams. • Defined and communicated product vision, strategy, roadmap and backlog prioritization to launch its flagship MVP. • Researched and developed the core positioning and messaging for the product in its core communication strategies. • Analyzed quantitative and qualitative data and feedback for actionable insights, tracking and communicating KPIs and the impact on the business as well as user experience. • Developed content for product and company collateral. • Developed a marketing strategy for growth and driving revenue within the first month of release leading to a conversion increase of 20% • Contributed to the development of a new user flow design that improved user experience and customer journey by the rate of 20%

AHOOM Groupe Nallem 06/22/2017 - 02/13/2018

Online Business Manager

• Assisted throughout the conception stage to the launching of a subsidiary by coordinating all necessary activities. • Developed the first e-commerce platform to drive online sales and integrated social media strategies to increase revenue by 40 % within the first quarter. • Effected sales and marketing strategies to allow easy performance metrics to be measured which increased productiveness and efficiency by 10% • Supervised a dedicated team that handled the various departments of the subsidiary reducing the churn-out rate by 40% • Scaled social media channels to a 30% increase in revenue through the integration of social commerce tools. • Aligned stakeholders to a new operational initiative that cut the cost of production by 60%.



Product Management
OKR and KPI setting
User Research
Product Roadmapping
Go-To -Market Strategy
AGILE Methodologies
JIRA/ Confluence
Digital Marketing
Ecommerce (Woocommece , Bigcommerce, Shopify, Magento)

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